Google pre-warned us approximately two months ago that it was launching a new algorithm to boost the rankings of mobile friendly sites and penalise those that aren’t. With 80% of all adults now owning a smartphone and 2 billion people worldwide expected to get them by 2016, mobile matters now more than ever.
The new algorithm, appropriately nicknamed #Mobilegeddon, was released on April 21.
Google reported a 5% increase in the proportion of mobile friendly sites since news of the update was released. While that is a step in the right direction, it left us wondering what all the other guys are doing - aside from dropping the ball! Are you one of them?
How does your website rank?
Step 1. Get your diagnosis
One of the easiest ways to check the mobile friendliness of your website is to copy and paste your website URL into the Google Mobile-Friendly Test tool.
If your website is not mobile friendly you may have noticed a drop in activity...tumbleweeds rolling through where web traffic once flourished?
Step 2. Understand what 'mobile friendly' is
Google considers your site mobile friendly if it achieves the following:
- Uses text that is readable without zooming
- Sizes content to fit the screen, so users don’t have to scroll horizontally or zoom
- Avoids software that isn’t supported on mobile devices (e.g. Flash)
- Spaces links far enough apart that the correct one can be easily tapped
Step 3. Found a red flag?...Fix with haste!
There are three ways your site can be reconfigured:
- Responsive web design: Google’s recommended option, a responsive site uses the same HTML and URL across devices and renders the appropriate display for the user’s device through CSS.
- Dynamic serving: This configuration uses the same URL but a different version of HTML to serve different device types.
- Separate URLs: This method serves different code to different devices using separate URLs, by employing HTTP redirects.