What’s new in social media – Live video streaming

Written on April 08, 2015 at 10:40 PM By Strategic Group

We like to keep one eye on new and emerging technologies which may impact the way our clients will do business in the future.

Social media is delivering powerful new capabilities all the time and we receive a lot of questions about it. Some businesses choose to engage with it and some don’t, however most of us like to know what’s out there and understand key developments in the space. Last month, social media welcomed a couple of new heavyweights to the arena…

Meerkat and Periscope

Meerkat, a free live video broadcast app, dominated chatter at South by Southwest (SXSW) this year. Following hot on its heels was Twitter with its rival app - Periscope. Both game changing apps enable users to broadcast live video streams via twitter.

Periscope’s live feeds can be shot from iPhones and iPads and watched through smartphones, desktops or laptops either through the app or on Twitter’s site. It allows you to re-watch recent broadcasts or browse live streams. For now, the app is just available for iOS, however an Android version is in development.

In order to shoot video through the app, you need a Twitter account. Once you’ve downloaded Periscope from the app store, you’re given the option to subscribe to the Periscope broadcasts of people you follow on Twitter. You’ll be notified every time one of them starts streaming.

The concept is, ‘Wow, this video is happening right now’ and ‘I could reach out and touch these people who are talking to me right this second.’

Celebrity hype

The apps have shot to meteoric fame with help from celebrities such as Jimmy Fallon who used Periscope to live stream rehearsals of the Tonight Show to his 23.8 million followers.

The technology will undoubtedly influence the delivery of traditional media and content marketing strategies into the future.

Below are some creative examples of how brands and businesses are using this new technology:

Meerkat examples curated on Mashable.

Periscope examples curated on Mashable.

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