In a rapidly evolving digital landscape, businesses are increasingly turning to artificial intelligence (AI) and enhanced cybersecurity measures to stay competitive.
We recently undertook an industry survey to understand how companies are adopting AI, managing data, overcoming security challenges and barriers to innovation.
With over 100 participants throughout Australia, covering the accounting, advisory, and technology sectors we have pulled together an overview of the key finding.
Key insights
1. Mindset shifts: The foundation for AI success
Participants were asked about their feelings towards AI and how they have shifted their mindset when using AI in the workplace. One of the biggest takeaways from our recent conference, echoed by the survey results, is that mindset matters as much as technology.
- 73% of businesses believe mindset is a bigger barrier than technology when implementing AI.
- 64% are investing in data literacy programs to empower their teams.
- 42% are running pilot programs before scaling AI initiatives.
Takeaway: Organisational readiness is critical. Building a culture that embraces automation, data fluency, and iterative learning leads to faster adoption and stronger results.
2. Data strategy: The engine behind AI
AI is only as good as the data driving it. A robust data strategy covering governance, integration, and security is vital for meaningful results. The survey supports this with:
- 78% of businesses identified data quality as the most crucial factor for AI success.
- 59% have implemented data governance frameworks to ensure accuracy and compliance.
- 34% cited siloed data systems as a major hurdle.
Takeaway: High-quality, integrated data is non-negotiable. Businesses are prioritising data mapping, governance, and cross-platform integration to fuel AI-driven insights.
3. Practical AI applications
During the conference, we discussed AI “around the grounds”, showcasing practical, real-world use cases. The survey confirms that businesses are moving beyond theory:
- 68% use AI for automated reporting and data analysis.
- 54% leverage AI for email drafting and document summarisation.
- 27% are piloting AI tools like Microsoft Copilot for advanced forecasting.
Takeaway: Businesses are moving beyond theory. Practical AI tools are streamlining operations, freeing up teams for more strategic work.
4. Overcoming barriers to AI adoption
Despite excitement around AI, results from our survey both highlight key hurdles to adoption:
- 62% cited data privacy and security as their top concern.
- 41% highlighted staff resistance to change.
- 38% struggled with integrating AI into existing systems.
Takeaway: Success requires a balance of technology and people. Businesses are focusing on staff training, change management, and finding AI tools that integrate seamlessly with their current tech stack.
The road ahead: Building long-term momentum
The survey results, paired with insights from our AI Working Group, make one thing clear: AI isn’t a passing trend; it’s a transformational force reshaping industries.
- 81% of respondents believe AI will significantly impact their industry by 2026.
- 67% plan to increase AI investment within the next 12 months.
- 44% are joining AI-focused working groups to share insights and collaborate.
Takeaway: Continuous learning and collaboration are key. Businesses are positioning themselves for long-term success by staying agile, engaged, and informed.
Embracing AI: The big picture
Businesses are no longer hesitating when it comes to adopting artificial intelligence in business. Many are actively embracing it as a powerful tool for innovation, efficiency, and competitive advantage.
AI isn’t about replacing people. it’s about empowering them. Companies that invest in data literacy, automation, and collaborative working groups are setting themselves up for long-term success. The key to thriving in this new era isn’t just adopting AI, it’s creating a culture that welcomes it.
This shift represents an AI-driven business transformation, where companies aren’t just adapting to change but driving it, using AI to fuel smarter decisions, improve operations, and future-proof their success.
Focusing on the future of AI
The survey results and insights from our conference paint a clear picture: businesses that lean into AI are gaining a competitive edge. By fostering an open mindset, investing in data strategies, and embracing practical AI tools, organisations are not only improving efficiency but also creating more space for innovation and strategic thinking.
The message is clear, AI isn’t something to fear. It’s an enabler, empowering teams to focus on high-value work while automating routine tasks. Companies that embrace this shift are positioning themselves to thrive, driving smarter decisions, better client outcomes, and sustainable growth.
Want to dive deeper?
For a detailed breakdown of these results - including actionable recommendations - download the full report below.
Let’s embrace AI together - smarter, faster, and more securely.
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